Is the AI Influencer Hype Over?
Yes and no. Let me explain.
The Problem with Early AI Influencers
When people first saw an opportunity to create AI-generated influencers, a massive crowd jumped in, flooding our social feeds with fake-looking influencers. It got to a point where you could instantly tell an image was AI-generated—same stiff poses, lifeless expressions, just off enough to feel weird.
The problem? These folks didn’t get the fundamentals of building a social persona.
"A good picture will get you a LIKE, a good story will get you a FOLLOW"
Even real influencers struggle with this. Looking good isn’t enough—you need a compelling story behind it. That’s what keeps people coming back. AI-generated influencers flopped because most were just throwing out random pretty pictures without any personality or narrative.
How to Make AI Influencers Work in 2025
Simple. Start with a story. Not just any story, but one that already resonates with an audience. Then, put your own spin on it. This works because people connect with familiar narratives—Disney did it with The Lion King (which, let’s be real, is just a rip-off of Kimba the White Lion).
Applying This to Social Media
How does this apply to social media? Easy. Find two or three influencers in your niche who are already successful. Study their content—what stories they tell, what kind of visuals they use. Then use that as a framework to shape your own AI-generated influencer’s identity.
For example, say you find a Russian calisthenics model with killer engagement. Instead of just copying, adapt that style for an American audience. The same fitness niche, but with a fresh angle.
Using Content as a Framework
“Using their content as a framework” —it means learning what works and building from it.
There’s actually a tool for this in the SynthLife App, InstaFeed.
You drop in the IG handles of influencers you like, pick which images you want to use as inspiration, and it generates your AI influencer in similar outfits, backgrounds, and poses. It’s a way to never run out of content while keeping things fresh and relevant.
The Process
The process? Literally just a click the button "Create Similar"
Try it out and let me know what you think. And yeah, you can try it for free. 😉
